L.A. Retail Market Outpacing New York for First U.S. Shops
The influencer environment and upcoming World Cup, Super Bowl and Olympic Games are making L.A. attractive for international fashion, streetwear and fine jewelry brands.
Read MoreMonth: June 2024
Jil Sander, Maison Margiela, Marni Products Will Now Be Digitally Certified Authentic
Posted by The Secret Butterfly | June 5, 2024 | Fashion News | 0 |
Starting from the fall 2024 collections, parent OTB is aiming to guarantee authenticity of 1.5 million products through the insertion of an NFC chip and registration on the Aura Blockchain platform.
Read MoreNew Study: Why Premium Brands Have Seen the Biggest Gains with Gen-Z Over Others
Posted by The Secret Butterfly | June 5, 2024 | Fashion News | 0 |
Launchmetrics studied brands to see which strategies propelled them to the forefront of Gen Z consciousness.
Read MoreEXCLUSIVE: Bape Opens Chicago Flagship, Its Fifth U.S. Store
Posted by The Secret Butterfly | June 5, 2024 | Fashion News | 0 |
The streetwear brand has tapped designer Don C to front the campaign for its Chicago-inspired fashion collection that will be offered exclusively in store.
Read MoreAuthentico by Schneider Group Launches Innovative Wool Traceability System
Posted by The Secret Butterfly | June 5, 2024 | Fashion News | 0 |
The Authentico system will verify, trace and brand wool sourcing and manufacturing processes in order to guarantee an ethical and high-quality supply chain.
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