Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to cart at this very moment.
Take a look at what the Who What Wear universe (including editors, staffers, readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
Senior editor Allyson Payer is such a fan of this $20 serum that she’s giving up her $80 one for it. The serum has cult status on Amazon with 14K reviews and nearly 5 stars. In addition to vitamin C, it contains hyaluronic acid and vitamin E.
This beauty-insider favorite made our list of best drugstore face masks. The bentonite clay will clean up pores in just 5 to 10 minutes.
The exfoliating toner from Sephora’s newest affordable skincare line is gentle yet effective. In addition to glycolic acid, it also contains witch hazel so you’re left with smooth, glowy, and non-oily skin.
Another longtime industry favorite, Weleda’s cream works wonders on dry, patchy skin on your face and body. It has a base of beeswax and botanical oils. You can even use it to tame flyaways, too.
How do French women have such flawless skin? This inexpensive micellar water just might be the secret. The oil-free formula works well on sensitive or allergy-prone skin––use it as a makeover remover and/or a facial cleanser.
This $6 formula reduces the appearance of blemishes and pores while balancing oil production. Who What Wear UK’s deputy beauty editor Mica Ricketts says it’s her favorite pick from The Ordinary’s lineup because it calms down blemishes fast.
This popular retinol cream is formulated so you can use it daily without worrying about drying out your skin. It’s formulated with hyaluronic acid, vitamin E, green tea, shea butter, and jojoba oil.
Managing Editor of Branded Content Caitie Schlisserman recently added this cleanser for acne-prone skin to her routine. She says it both helps prevent breakouts and moisturizes the skin. It contains green tea, salicylic acid, and blue-green algae.
CeraVe’s eye cream made our list of drugstore eye creams because it’s recommended by top dermatologists. It’s formulated with ceramides and hyaluronic acid and without fragrances or other possible skin irritants.
Let this mask work its magic on dry and flaky lips overnight. It’s enriched with nutrients like minerals, vitamin C, and antioxidants.
Apply these patches to any pesky pimples and it will work to clear and soothe skin. They come in different sizes so you can customize based on the type of breakout you’re experiencing.
Treat your super-dry skin to some relief with this magic mask. It contains botanical extracts, hyaluronic acid, and hydrophilic sugars to moisturize and plump the skin.
This concealer works to reduce the appearance of dark spots and shadows while highlighting your complexion. Your skin will have a nice subtle glow after applying.
Seriously, who doesn’t love Glossier’s cult classic Boy Brow? It’s so good at thickening and shaping brows without leaving a stiffened or flaky texture. It also contains conditioning ingredients like oleic acid, lecithin, and atelocollagen
For full and long lashes, you can’t go wrong with this drugstore buy. The formula doesn’t leave any flakes, smudges, or clumps.
Maybelline’s primer is an editor favorite, which leaves a matte and poreless finish. The lightweight formula is also moisturizing, too.
Another fan favorite, Glossier’s Cloud Paint is lightweight and comes in shades that can suit just about any skin tone. If you want a natural look, this buildable product will do the trick.
This lipstick has medium to full coverage and is one of our favorite drugstore lipsticks. It won’t dry out your skin plus it’s hypoallergenic.
For fuller brows and lashes, apply this castor oil to promote growth. It’s on our list of best hair growth products, so you can try it on your scalp, too.
If we had to choose a most popular product featured on the site in May, this scalp massager would probably be it. It was a best-seller and for good reason. Along with its relaxation and cleansing benefits, it can also help stimulate hair growth.
Dry your hair in record time with this super-absorbent towel. If you’re the kind of person who shows up to places with wet hair because you ran out of time getting ready, this might be your solution.
Nourish your hair by adding biotin shampoo and conditioner to your shower routine. It’s formulated with B vitamins and botanical oils to help thinning hair.
Say goodbye to weak, chipped, cracked nails with this cream. It contains calcium, vitamins, and jojoba oil to condition and strengthen.
Adding a cuticle oil to your nail care can strengthen and hydrate. It absorbs quickly and doesn’t leave a super-oily residue.
This kit has it all to triage some seriously damaged nails: a ridge filler, strengthener, and cuticle oil. The three-step product is especially helpful if you have weak nails from gel polishes or acrylics. Next up, the best toners are actually found at the drugstore—these are our picks.
