If you’ve been daydreaming about summer beach days and lying outside with your friends lately, this story is for you. Oddly enough, swimwear can come with a pretty high price tag, but that doesn’t always have to be the case. If you look really hard, you can find the best swimsuit brand gems that, although they won’t cost you more than $100 (yes, for both pieces), will look like you paid much more than that.
When it comes to finding cheap swimwear that looks expensive, there are a few things that you should be mindful of: prints, seams, and straps. So long as those few details are examined with a fine-tooth comb, you’ll be fooling everyone as you wear a $20 bikini brand that looks like it cost $200.
Ahead, shop the best affordable bikinis from go-to retailers like Amazon, H&M, and Zara.
“It’s almost impossible for me to find sets that fit me properly, but this one surprisingly did! I ordered an M. I’m a 34C and wear a size 25/26 in jeans. The top fit perfectly (the ties are also adjustable), and so did the bottoms (also adjustable strings). The bottoms are low, and the back is cheeky but not so cheeky as to be a thong (I hate that!). The material is surprisingly thick and looks expensive.” — Amazon Reviewer
“Wore this to the beach, and it was so comfortable. Also, I’d get washed out by waves, and the top wouldn’t budge as well as the bottoms. It is simple and cute.”—Amazon Reviewer
Shop the matching Bikini Bottoms ($45). “This suit is very flattering and comfortable. I felt amazing in it. The back had good coverage, even for being cheeky. For reference, I am 5’2″, 125 lbs, curvier on the bottom, and size 1/2 fits perfectly. It doesn’t dig in or look like a diaper. I can’t wait to restock so I can buy in more colors!” — Nordstrom Reviewer
“I own about 30 bathing suits, and this one is definitely in my top five. I love the color, the fit, and the price. The medium fits perfectly and is true to size. I actually prefer this suit over my $160 and $437 ones. I highly reommed this cut!” —Amazon Reviewer
“I feel so good in this suit. It’s really high quality and very flattering. Love the fun colors.”— Cupshe Reviewer
“Amazon Prime came in clutch for last minute bathing suit for my trip! I absolutely love the color of this bathing suit, and it is flattering for me, a small-chested girl.”—Amazon Reviewer
“This swimsuit is so cute! I love the design, and it’s super flattering! I can’t wait to wear it this summer!” — Blackbough Reviewer
“I was nervous to buy a white bathing suit, but this bikini is very flattering, fits true to size, and is not sheer at all. The bottoms do not squeeze your hips and are tastefully cheeky. I’m 5′ 10″ and got large; it fits perfectly. Amazing bikini, especially for the price!” — Amazon Reviewer
Shop the matching top ($14). “One of my favorite places to buy bathing suits from! I haven’t gotten anything I don’t like yet!” — Aerie Reviewer
” I bought this bikini for my vacation last week and was not disappointed! I was trying to save a few dollars on bikinis, and I hit the jackpot with this one.” — Amazon Reviewer
Shop matching bottoms ($13). “I’m 5’2″, 120lbs, and a 34C. I ordered this top in black, green, white, and copper/polka dots. and the fit is perfect, very well made, and ao comfortable!” — H&M Reviewer
“AHHH. I’ve been looking for the perfect string bikini for the longest time. I have an hourglass figure on a 5’4″ body, and I have a big butt and chest. Not only did it fit perfectly, but the cups on the top can be scrunched up or spread out on the string to be as skinny or wide as you need them to be. The padding in the cups is really good quality, and the bottoms are cheeky but still decent! Definitely looking into other colors!” — Amazon Reviewer
“I love this suit. It’s very flattering on my body, and it fits perfectly. I’m very happy with it and will definitely be getting more! The suit is very well made, and I almost cried when it fit as perfectly as it did.” — Amazon Reviewer
“Love this suit! I’m usually a medium, but I ordered a large, and it fits perfectly! My bust is fairly small (36B), and the large top fits well. The tie in the back is very adjustable to accommodate other chest sizes. The bottoms don’t have a lot of coverage but are adorable.” — Amazon Reviewer
“This brand is the first I’ve bought bathing suits from online and on Amazon that actually fit perfectly!” — Amazon Reviewer
“This bathing suit is wonderful material! The braiding adds so much to the look, and the color is just as described! I would definitely say to size down in it.” — Amazon Reviewer
“I literally can never find a supportive bikini top, and this fits so well, feels supportive, and doesn’t make me feel my chest is as big as it is. Game changer!” — ASOS Reviewer
“I was so extremely nervous purchasing this swimming suit. But oh my god, I have never felt so confident in my life once I put it on. It is comfortable and extremely flattering, especially for curvy girls. It is an amazing product, and it was definitely better quality than I thought it was going to be.” — Amazon Reviewer
Shop the matching High-Waist Bikini Bottoms ($20). “Stretchy and very comfortable. Fit me perfectly.” — H&M Reviewer
“I love the fabric and fit of the swimsuit. It has the perfect amount of stretch and feels very comfortable.” — Amazon Reviewer
“10/10 recommend! Great quality! My pre-pregnancy and pregnancy body looks great in this.” — Amazon Reviewer
“This is such a flattering swimsuit! It’s my new favorite! The bottoms are cheekier than I had initially expected, but they aren’t terrible. The color held with me being in chlorine for hours on multiple occasions and is also fine in the washer.” — Amazon Reviewer
“This top is very, very flattering. I love the different ways you can tie it. The color is vibrant and compliments me nicely!” — H&M Reviewer
“I am completely converted to this brand on Amazon for my swimsuits. Such a good price for the quality and fit of the product.” — Amazon Reviewer
“One of my favorite swimsuits—it looks great, no need to hesitate to buy this set!” — Amazon Reviewer
“The moment I took it out of the package, I was in love! It’s the most comfortable material, along with a perfect fit! Thumbs up!” — Cupshe Reviewer
“I bought the blue. It’s true to color. There are no pads, but because of the scrunched fabric, you can’t tell. It’s a little cheeky but cute! I’m typically a medium and bought a medium.” — Amazon Reviewer
“Love it and get so many compliments.” — Amazon Reviewer
This post was originally published on an earlier date and has since been updated.
Next up, Nine New Outfits to Try If You’re Overwhelmed by the Thought of Dressing Up Again