I first became aware of the term rich mom style when one of my favorite internet personalities, Tinx, popularized the idea. But then I realized that it’s actually something we’re familiar with at WWW. Regardless of who you actually are, your parental status, income, or any other factors, anyone can be harnessing rich mom energy. It’s all about embodying a certain unbothered attitude, a concept that our beauty editor Courtney Higgs has waxed poetic about before. Really, it has nothing to do with actually being a mom, or being “rich”, and everything to do with living your life with the mentality of wealth and abundance.

While I can’t consult on how exactly to visualize this existence, one thing I can provide is the inspiration for how to dress it. It’s no different than the concept of putting together an expensive-looking outfit, i.e. there are a few key styling tricks that are crucial to achieving this vibe. Think lots of all-white outfits, chunky jewelry, and prints galore. To explain in more detail what I’m talking about, I put together this guide to the expensive-looking outfits that exude rich mom energy like no other. Ahead, peruse these looks, take note of the outfit formulas to achieve them, and see the shopping options inspired by them so you can go forth and live your best rich mom-inspired life this season, and beyond. 

Crisp shirting may be a fashion-girl favorite at the moment, but it’s long been part of the rich mom lexicon. Take a cue from this polished ensemble and style yours tucked into belted jeans.

Donning shades of white and cream in a head-to-toe ensemble is a rich mom power move. It lets everyone know that you’re an expert at avoiding spills (or just that you have your dry cleaners on speed dial).

Three key elements ensure this is rich mom-approved: chunky jewelry, a bright print, and a structured handbag.

Throwing a sweater over your shoulders is a key styling trick you can easily apply to any outfit to give it rich mom energy. Bonus points for carrying a structured top-handle bag.

Anything related to tennis is an obvious choice, but athletic skills notwithstanding a tennis skirt and loafers make for a chic and expensive-looking outfit.

There’s nothing more luxurious-looking than a coat with some dramatic faux fur trimming.

Two words: sweater sets. A coordinated knit moment definitely qualifies as a wealthy-looking aesthetic and luckily there are plenty of stylish options in the market right now.

Up next, a shoppable guide to every fashion item that has gone viral on TikTok.