J.Jill is expecting a cautious FY26 with sales and margins under pressure from tariffs, projecting Q1 sales to fall 5-7 per cent.
FY25 performance weakened, with lower sales, margins, and profits.
Q4 also saw declines despite DTC growth.
The company plans modest store expansion and $25 million capex while managing inventory amid an estimated $15 million tariff impact.