Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to your cart at this very moment.
This week, we’re taking a look at beauty products on Amazon. For those not in the know, Amazon is actually a great place to shop for highly-rated makeup products. It’s so convenient and there’s a lot of variety. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
Sign up for The List where you’ll find exclusive discounts, opportunities to co-create products for our fashion brands, and a central place to manage your Who What Wear newsletters. Additionally, as you “heart” products and authors and “bookmark” articles on our site, they’ll populate in your Favorites Lists. As we roll out new features, you’ll always be the first to know.
With over 75,000 ratings and 4.5 out of 5 stars, Maybelline’s concealer is the top-rated one on Amazon. It’s infused with Haloxyl, which has anti-aging properties and nourishes the under-eye area. The cushion tip makes it easy to blend and contour.
If you’re looking for a foundation that’s a little more lightweight, then this serum formula would be your best bet. It’s formulated with hydrating ingredients, vitamin B3, and SPF to condition and protect the skin. Your face will feel hydrated all day long.
Coty’s face powder is a cult favorite and a best seller on Amazon. The translucent powder will minimize the appearance of fine lines and wrinkles, scars, bumps, and blemishes. You can use it as a foundation or setting powder.
This concealer has a great variety of shades—23 to be exact—so you can find your true match. Use it to contour, highlight, and correct dark circles and blemishes.
Another best seller, Maybelline’s liquid foundation blurs pores and leaves a matte finish. It’s formulated for normal to oily skin types. Plus, it comes in a whopping 40 shades.
Treat your lips to this glossy color that goes on so smoothly but doesn’t leave a sticky mess. The coverage is sheer to medium, so you can layer it on, depending on how much saturation you want.
There’s something about a matte lip that looks so sophisticated and chic. This liquid lipstick has amazing staying power––it will stay put for 16 hours.
On one end of this lipstick, you get intense, vibrant color. On the other end is a conditioning, glossy topcoat that’s infused with vitamin E and chamomile extract. It lasts for 16 hours, and you can continuously apply the topcoat as a refresher throughout the day.
This is just a classic lipstick tube, hands down. But it’s definitely not boring or ordinary.The color is so rich, and it’s formulated with ingredients such as omega-3, vitamin E, and argan oil to soften the lips.
On Amazon’s list of makeup best sellers, this mascara is number one. The reviews are crazy: over 160,000 ratings and 4.5 out of 5 stars. It pumps your lashes up with incredible volume, and it won’t flake or fade throughout the day.
You’ve got everything you need here for any kind of eye makeup look. The palette has a mix of neutrals and metallics that you can mix and match and blend together. The possibilities are endless!
The great thing about this pencil is that it’s mechanical, so you don’t need to worry about sharpening it. It has such an intense pigment that it’s almost like you’re using a liquid eyeliner.
You get pretty much everything with this mascara—it’s lengthening and volumizing. The brush is amazing because it’s designed to be flexible and reach your lashes from root to tip. The formula also contains bamboo extract.
An eye shadow stick is so great because it’s just so easy to apply—no brush needed. This one has a sponge on one end, so you can easily blend and diffuse the color. It’s also enriched with vitamins C and E.
If you’re intimidated by liquid eyeliner, you’re going to want to start here. Maybelline’s version glides on so smoothly and doesn’t skip. The color stays on for up to 24 hours, so you don’t have to worry about retouching or smudging.
You can say goodbye to clumping forever when you get this mascara in your hands. It’s formulated specifically to resist clumping and thicken your lashes. In fact, you’re supposed to see five times the amount of volume with this one.
With a teardrop tip, this pencil makes it easy to fill in your brows so they look natural and fuller. There’s a spoolie brush at the end, so you can define and blend.
Maybelline’s Fit Me blush is a classic formula that’s creamy and smooth. It’s easy to build color to your specific preference with this one.
For a natural and warm glow that doesn’t look orange, this bronzer will be your go-to. It has soft-focus pigments and a little bit of shimmer to leave you looking glowy. The formula also has some good-for-the-skin ingredients such as murumuru butter, cupuaçu butter, and tucuma butter.
Gel-cream blush formulas are really popular for that dewy, natural look. This affordable option has color that’s completely buildable, and it glides onto your skin so easily. It comes in six different shades, from a rosy nude to a bold fuchsia. Next, We Tried French Makeup Artist Violette’s New Brand, and Honestly, Wow
