In the fast-paced fashion industry, it can often feel like there’s a glaring lens always refocusing on what’s youthful and new. But here at Who What Wear, we’re inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they’ve kept in their arsenals over time.
While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you’ll see what we mean. Read on for a look at eight inspiring women and then shop pieces for women of every age.
Hailing from Denmark, Sorrig never fails to throw together a ridiculously cool look in true Scandi-girl fashion.
The fashion journalist is a beacon if you’re on the hunt classic style inspiration—take this timeless white button down and midi skirt combo.
A trendy outfit doesn’t have to be complicated, and New Yorker Elaine Davis proves as such.
Take one look at Grece’s vibrant Instagram feed, and chances are you’re going to want everything. From affordable, trendy pieces to new school staples the tastemaker knows how to style it all.
Fans of whimsical designer pieces should consider adding London-based Renia Jaz to your list of follows (if you haven’t do so yet). The fashion creative has an eye for picking out the IT-pieces of the season, as well as coming up fresh ways to style them.
Janet Gunn is a perennial Who What Wear favorite for her relaxed west coast style. Whether its a mini dress or a t-shirt and jeans, Gunn is your go-to.
Murphy maybe known for her clear, glassy skin, but we also can’t help but notice her casual, cool wardrobe filled with easy staples like skinny jeans, tailored blazers and neutral statement pieces.
A former Nordstrom buyer, Susie Wright knows a thing or two about trends to keep in your rotation.
