There are so many products out there on the market that can help you achieve your hair goals. Whether you want to be able to easily style your curls or grow thicker strands, let’s just say there’s no lack of options out there. If you fall into the “grow thicker and fuller strands” camp, I have just the brand for you, founded by four veteran celebrity hairstylists. With an easy-to-use and solution-oriented product lineup, IGK Hair has become a fast favorite here at Who What Wear.
“All IGK products are care- and purpose-oriented in nature, so they work for all hair types,” says Franck Izquierdo, co-founder of IGK. “When choosing which products will work best for my clients, I focus on the client’s needs and use the products that will deliver exactly what their look demands. IGK products are designed to enhance your natural hair with or without hot tools, so there’s really a solution for everyone.”
Every IGK product is lush and ultra hydrating and can help you achieve the gorgeously dense strands of your dreams. For which of the brand’s products to prioritize for this and a word from each of the founders on them, keep reading below.
For your curls to be long, strong, and ultra soft, you’ll want to make sure your products contain one major thing: lots of hydration.The more you condition, the less likely your curls will break. IGK co-founder Leo Izquierdo agrees. “Curly, coily, and wavy hair types often have more frizz compared to straight hair,” he says. “These hair types also tend to be drier in nature, so hydration is important while also making sure the products aren’t weighing down the hair.”
Similar to curly and coily strands, wavy hair types are more prone to frizz and dryness. Hydration is, once again, super key if you want stronger, thicker hair.
If your locks are on the finer and straighter side, you can still add a bit of volume and thickness if you have the right products. Ingredients like biotin, collagen, peptides, protein, and other vitamins help your hair appear thicker and fuller, so look for these in a shampoo or conditioner.
For color-treated or overprocessed hair, damage repair is the name of the game. For strong, thick, and dreamy hair, you’ll want to prioritize ingredients and products that mend the hair shaft from the inside out. That way, breakage will be stopped fully in its tracks.