My ultimate Black Friday shopping hack is simple: Buy what you were already going to purchase anyway. For me, that’s sweaters. I’ll never stop collecting sweaters. I mostly work from home, so I live in cozy pieces 24/7 during the fall and winter months. Also, I don’t have central heat in my apartment—that’s certainly a contributing factor!

To that end, sweaters are the only category I’m shopping at H&M right now. The brand has a robust selection, including striped crewneck styles, maxi cardigans, turtlenecks in punchy colors, and sleek black options. Oh, and there are also plenty of stellar interpretations of the season’s biggest color trend: red. Scroll down to shop my favorite sweaters from H&M’s 2023 Black Friday and Cyber Monday sale. 

I’ll never stop collecting striped sweaters. 

Camel sweaters always look expensive. 

This will go with everything and anything in your closet. 

Red is the color of the season. 

This long sweater is as cozy as it is chic. 

Sleek and simple. 

I’m in love with this sky blue color. 

I’ve never met a stripe sweater I didn’t love. 

The perfect sweater for showing off a statement necklace. 

Another winner at a winning price. 

It’s not winter without a festive sweater. 

It’s giving Steve Jobs (in a fashion-y way). 

Yep, I’d style this sweater with a baseball hat, too. 

Gray is always a good idea. 

I adore how this sweater is styled with a white skirt.