As much as I wish 2024 brought with it instant access to a higher tax bracket, it didn’t, at least not for me. But I’ve never been one to let something like that (or really anything at all) stop me from dressing the part. Of course, I still thought I’d have to do my fair share of digging through products in search of pieces that look expensive but actually aren’t. Little did I know that everything necessary to aesthetically level up financially was about to arrive in H&M’s new arrivals section—no digging necessary.
From double-breasted cardigans that could easily be found on the racks of a designer boutique to timeless footwear that I know for a fact will sell out and go viral by EOW, the 25 brand-new finds below are a recipe for looking rich at an accessible price. Oh, and did I mention there’s cashmere? Before everything really does sell out, scroll down and start shopping.
This sweater won’t last. Take my word for it.
A good tank top deserves a mass order.
Any jeans-and-tee look can be taken up a dozen or so notches with a chic belt.
Simply put, these are fantastic jeans. Dare I say more?
Every time H&M drops new ballet flats, they fly off the shelves. These won’t be any different.
I feel like Kelly Rutherford would rock this wrap coat in one of her iconic elevator selfies.
Cozy’s an understatement.
If you’ve been eyeing the Khaite x Oliver Peoples cat-eye sunglasses but can’t quite swing it right now, these $18 sunnies are a perfect alt.
The more cashmere in your wardrobe, the better.
A great trench will worn for a lot more than just rainy days.
This sweater with leather pants is going on my 2024 wear list.
If quiet luxury’s your thing, these sneakers will be right up your alley.
With the right pieces and styling, a Canadian tuxedo can be one of the chicest and easiest outfits of all.
This cable knit is kind of perfect.
A sleek coat and an oversize pair of sunglasses is the ultimate winter pairing.
An ’80s look with a modern twist.
These kitten heels will get so much wear, whether they’re being dressed up or down.
A heavy denim shirt like this can easily be worn as a shirt or a light jacket.
Just easy.
Simple crewneck cardigans are a wardrobe staple. You can pair them with jeans or leggings for a more casual look or dress them up with a column skirt or tailored trousers.
Order your pair now or live to regret it.
You can never own too many black blazers.
This simple hairband can easily turn a bad hair day into a good one.
*Patiently waiting for the matching skirt to drop.*
This jacket with dark jeans and a pair of kitten heels is low-key luxury at its core.
