The e-commerce boom since 2020 has not significantly hit India’s traditional retail sector, with less than a fifth of offline vendors seeing store closures in their neighborhoods since 2020, a study found.
E-commerce is contributing to jobs and consumer interests, but is yet to significantly penetrate the country, allowing brick-and-mortar shops to thrive.
E-commerce is contributing to jobs and consumer interests, but is yet to significantly penetrate the country, allowing brick-and-mortar shops to thrive.
