American brand Levi’s teams up with Beyoncé for ‘REIIMAGINE’ campaign

Levi’s and Beyoncé have teamed up for the ‘REIIMAGINE’ campaign, reinterpreting iconic Levi’s ads through the lens of Beyoncé’s artistic vision.
The campaign celebrates the brand’s heritage and its future, with a focus on empowering women.
The first film reimagines the classic 1985 ‘Launderette’ ad, blending Levi’s legacy with modern cultural storytelling.