Over 90% of Canadian consumers engage with thrift stores

Thrifting is becoming mainstream in Canada, with over 90 per cent of consumers engaging with thrift stores, up from 83 per cent in 2022.
Notably, 40 per cent of Gen Z thrift, and many consumers report that secondhand clothing constitutes a significant part of their wardrobe.
In-person shopping dominates, with 83 per cent of spending occurring in-store.