H&M is launching a new pop-up store in New York City’s Nolita neighbourhood from October 24 to December 29, 2024.
The boutique, located at 372 Broome Street, will offer a curated selection of womenswear, beauty, and home products, plus immersive experiences like a custom essential oils workshop.
This move is part of H&M’s broader expansion and reimagining of its US stores.