Fifty-two per cent of UK exporters say Britain’s brand helps boost sales, with over half seeing their association with Britain as a key growth driver, a survey found; only 11 per cent say the brand is a hindrance.
Brands tapping into British associations see a 43-per cent rise in consumer connection.
Across all age groups and demographics, brand Britain is seen as traditional, enduring and witty.
Brands tapping into British associations see a 43-per cent rise in consumer connection.
Across all age groups and demographics, brand Britain is seen as traditional, enduring and witty.
