A record 183.4 million Americans plan to shop in-store and online over Thanksgiving to Cyber Monday 2024, surpassing 182 million in 2023.
Black Friday remains most popular, with 72 per cent (131.7 million) shopping.
Early holiday shopping is prevalent, with 58 per cent starting by November.
NRF predicts record holiday spending of $979.5-$989 billion, growing 2.5-3.5 per cent.