Seventy per cent of respondents consider AI essential for e-commerce, with 69 per cent citing improved efficiency, Harvard Business Review report has revealed.
Barriers include data privacy (55 per cent), lack of expertise (49 per cent), and unclear strategy (48 per cent).
Recommendations include strong leadership, clean data, integrating human oversight for accuracy, upskilling, and phased adoption.
Barriers include data privacy (55 per cent), lack of expertise (49 per cent), and unclear strategy (48 per cent).
Recommendations include strong leadership, clean data, integrating human oversight for accuracy, upskilling, and phased adoption.
