The LYCRA Company has debuted its ‘WE’RE ALL IN’ brand identity at MarediModa, showcasing sustainable innovations like bio-derived LYCRA EcoMade fibre.
Highlights include Alistair Williamson’s speech, a press Q&A, a VR journey, and the launch of fabrics by Carvico and Jersey Lomellina.
The event culminates in a ‘Pioneers by Nature’ show and cocktail reception.