Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to cart at this very moment.
Take a look at what the Who What Wear universe (including editors, staffers, readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
This drugstore concealer dupe is celebrity makeup artist-recommended. Tasha Reiko Brown recommends this highlighting concealer from L’Oréal, especially for women over 40. “Under-eye skin, in general, is very thin and mature under-eye skin tends to also have fine lines. The best go-to formula is a thin liquid concealer with luminous properties to conceal and add brightness to the face,” she said.
We added this $5 primer from Maybelline to our best-of list. It leaves a matte, poreless finish, provides all-day coverage, and goes on like a moisturizer.
Beauty editor Erin Jahns says she keeps Physicians Formula Spotlight primer in her makeup rotation. She said it adds a subtle, luminous glow and also calms redness.
This small tube truly does it all: It’s a tinted moisturizer, contains SPF 20 sunscreen, and is formulated with retinol and antioxidants to protect your skin. You won’t get a caked-on, heavy look with this either. It goes on sheer and leaves a natural finish.
If you are a big fan of Marc Jacobs’s Enamored Hi-Shine Lip Lacquer Lipgloss, we think you’ll be pretty pleased with this $6 dupe. It goes on so smoothly and provides sheer to medium coverage. Choose from 23 shades.
There’s a reason this mascara is a cult favorite—it leaves your lashes looking so full, long, and lifted without annoying clumps or flakes. Available in four different shades, it made our list of the best mascaras for thin lashes.
Another on our list of under-eye concealers for mature skin, Maybelline’s concealer has a sponge applicator that helps blend seamlessly into your skin. And it’s not just for dark under-eye circles—you can use it all over your face to reduce the appearance of blemishes and red spots too.
For a little bit of color but a lot of hydration, try this tinted lip balm from Neutrogena. The formula includes SPF 20 sunscreen to protect your lips from sunburn and sun damage.
We think this $11 tinted moisturizer is as good as its $22 Honest Beauty counterpart. The two have clean, natural ingredients. Physicians Formula’s version contains organic jojoba, sunflower seed, and avocado oil.
Who What Wear UK contributor Shannon Lawlor says this mascara is her absolute go-to for “long-lasting, lengthened, voluminous lashes.” It’s a celebrity makeup artist favorite, too. Sir John (whose client is the one and only Beyoncé) and Kristofer Buckle (who works with Blake Lively) are both big fans
Another on our list of BB cream drugstore dupes, Garnier’s version can give Lancôme’s CC cream a run for its money. It also does so much for the skin. Not only is it a tinted moisturizer, but it also contains sunscreen and antioxidants to protect and smooth skin.
Coty’s face powder topped our list of the best drugstore setting powders. Listen—we understand why, as it’s got a whopping 18,000 ratings and 4.5 out of 5 stars on Amazon. The powder leaves a flawless finish and offers all-day coverage.
CeraVe’s products are always so effective, and its retinol serum is no different. Suitable for all skin types, it will reduce the look of fine lines and wrinkles, restore the skin barrier, and won’t irritate your skin.
If you’re dealing with difficult dry skin, this gel-cream works wonders. It contains hyaluronic acid to attract and lock in moisture. Use it daily to smooth and hydrate your skin.
Augustinus Bader’s The Rich Cream is a cult and editor favorite, but if you can’t afford the $265 product, Weleda’s Skin Food is a good option. It can be used all over—from the face and the elbows to the hands and the feet. Ingredients include calendula, chamomile, and beeswax.
This powerful serum leaves skin moisturized, plumped, and glowing. Containing hyaluronic acid, it absorbs quickly to provide sweet relief for dry skin.
If you’re dealing with acne, this cleanser might be the solution to your problems. The face wash contains salicylic acid to ward off pimples, blackheads, and whiteheads while cleansing the skin of debris and dirt.
When you don’t want to splurge on fancy and super-expensive eye cream, RoC’s $18 version will work just as well. The retinol cream can reduce the appearance of wrinkles, dark circles, and puffiness. On average, users see results in 12 weeks.
Super light yet effective, Olay’s moisturizer works to hydrate the skin and improve elasticity and firmness. Because it’s whipped, the cream won’t leave your skin feeling greasy or weighed down.
At just $15, you really can’t beat this night cream. It contains antioxidant-rich blackberries and vitamins C and E to leave your skin moisturized and looking healthier. Plus, it works to reduce the effects of collagen loss and a reduction in elasticity.
Everyone needs a good daily moisturizer, and CeraVe’s is one to add to your skincare routine. The formula contains sunscreen with SPF 30 to protect your skin from sun damage and dangerous UV rays, which is a must even if you find yourself indoors for most of the day.
As someone with sensitive, dry, and eczema-prone skin, I’m obsessed with Vanicream’s lotion. I love using it especially when I’m dealing with a bad flare-up because it doesn’t irritate my skin at all since it’s hypoallergenic.
Formulated with retinol and hyaluronic acid, this night moisturizer works to reduce the appearance of lines, wrinkles, and age spots. On average, users saw results in one week. Next up, the holy-grail product my 73-year-old mom uses to make her look 20 years younger.
