Gen Z prefers Instagram (69 per cent), YouTube (62 per cent), and TikTok (50 per cent) for product discovery, while Millennials favour Facebook (66 per cent), revealed a survey by Bazaarvoice.
Omnichannel purchasing combines webrooming, showrooming, and social media.
User-generated content (UGC) influences 65 per cent of global shoppers, with Gen Z valuing visual UGC.