A record number of 157.2 million US consumers are expected to shop on Super Saturday, last Saturday before Christmas, marking a significant increase from last year’s 141.9 million.
This surge is part of a broader trend where 69.5 million shoppers plan to buy both in-store and online, while online-only shopping has also seen an uptick.
NRF anticipates holiday spending to grow up to 3.5 per cent.