Canadian clothing retailer Aritzia has today announced a massive new initiative to support Canadian healthcare workers. In celebration of Giving Tuesday Now – “a global day of unity to take place on May 5, 2020, as a response to the unprecedented need caused by COVID-19,” according to its website – the clothing company will donate $10 million worth of clothing to thousands of Canadian healthcare workers through its new Aritzia Community Care Program.
The company will make an initial donation of $10 million that will see 320,000 pieces of clothing donated to 80,000 frontline workers. The workers will receive custom-designed clothing care packages to allow them to change out of their work clothes into comfortable, easy-wear pieces. The package includes two of the brand’s tour T-shirts and two pairs of its Atmosphere leggings, branded with the custom Aritzia Community logo.
Additionally, Aritzia is calling upon its community to also get in on the action. Beginning today, the brand is offering two sponsorship packages online – the Double Diamond ($200) and the Diamond ($100) – with the aim to donate an additional $10 million worth of product to another 90,000 healthcare workers. For every sponsorship package purchased by a customer, Aritzia is donating two to healthcare workers. Licensed female Canadian healthcare workers are eligible to register to receive one of these packages (free of charge) with registration beginning on May 11.
The news follows last week’s announcement from high street giant H&M that it is donating $300,000 worth of clothing to Women’s Shelters Canada.
To buy your Aritzia sponsor package, or to find out more, click here.
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