A third of US consumers are click-and-mortar shoppers, choosing experiences that work convenient digital features into the in-store shopping journey, a report said.
Nineteen per cent of them prefer to shop in stores with digital help, and 11 per cent prefer purchases online for in-store pick-up.
Three-quarters of shoppers want to be able to use their preferred payment methods in the store.
Nineteen per cent of them prefer to shop in stores with digital help, and 11 per cent prefer purchases online for in-store pick-up.
Three-quarters of shoppers want to be able to use their preferred payment methods in the store.
