Levi’s and Beyoncé debut Pool Hall, the second chapter of the REIIMAGINE campaign, reinterpreting the iconic 1991 Levi’s ad.
Directed by Melina Matsoukas, the film features Beyoncé in a denim-on-denim look, facing Timothy Olyphant in a high-stakes pool game.
The campaign celebrates Levi’s heritage and individuality, launching globally with digital, social, and brand activations.
Directed by Melina Matsoukas, the film features Beyoncé in a denim-on-denim look, facing Timothy Olyphant in a high-stakes pool game.
The campaign celebrates Levi’s heritage and individuality, launching globally with digital, social, and brand activations.
