Vietnam’s e-commerce market’s revenue is expected to reach nearly $4.6 billion in Q2 2025—a 15-per cent rise quarter on quarter (QoQ), and product volume is estimated at 1.112 billion items—up by 17 per cent QoQ, financial intelligence firm Metric said.
Over 38,000 online shops on Vietnam’s major e-commerce platforms reported zero orders in Q1, indicating that small-scale vendors are retreating.