Consumer spending on Mother’s Day 2025 in the US is expected to reach $34.1 billion, up from $33.5 billion last year, according to the NRF.
Around 84 per cent of adults plan to celebrate, spending an average of $259.04.
Most are shopping for mothers or stepmothers.
Online remains the top shopping destination at 36 per cent, followed by department and specialty stores, and small businesses.