H&M’s Summer 2025 womenswear collection, inspired by Marrakech, Lanzarote and Lamu, blends boho sophistication with global craftsmanship.
Featuring fringe, crochet, embroidery, and earthy tones, the collection includes kaftans, bold dresses, and embellished accessories.
Launching May 15 and 29, the campaign stars Alex Consani, captured in sun-soaked Mexico.