Beyoncé is reportedly the most requested artist by Peloton’s global community of members so it’s fitting that the fitness company has teamed up with the Grammy-winning musician for a multi-year partnership.
The partnership is timed with Homecoming season, the annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) in the United States. Like with everything else this year, most of the Homecoming festivities for 2020 went digital, with Beyoncé and Peloton adding to the virtual celebration with a series of themed workout experiences across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”
Peloton and Beyoncé are also gifting two-year Peloton Digital memberships to students at 10 HBCUs, including Bennett College in North Carolina, Grambling State University in Louisiana, and Howard University in Washington D.C (of which US Vice President-elect Kamala Harris is an alumna). Additionally, Peloton promises to build on its relationships with each of these schools to pursue long-term recruiting partnerships at both the internship and undergraduate levels.
“I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens,” said Beyonce.
According to a press release, “in the coming months, Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to her, including music, movement, fitness and wellness.”
Find the Beyoncé Artist Series class schedule below. This content is accessible on the Peloton App as well as through the Peloton Bike and Tread.
On Demand
30 min Beyoncé Two for One Ride with Alex Toussaint & Tunde Oyeneyin
Nov. 11 @ 7.30pm EST
30 min Beyoncé Yoga Flow with Chelsea Jackson Roberts
10 min Beyoncé Meditation with Chelsea Jackson Roberts
Nov. 12 @ 7.30pm EST
20 min Beyoncé Full Body Strength with Robin Arzón
20 min Beyoncé Outdoor Run with Robin Arzón (Audio Only)
Nov. 13 @ 5pm EST
30 min Beyoncé Ride with Ally Love
Nov. 14 @ 10am EST
60 min Beyoncé Bootcamp with Jess Sims
The post Beyoncé Just Teamed Up With Peloton For a Multi-Year Partnership appeared first on FASHION Magazine.
