Author: The Secret Butterfly

After five years in business, footwear and accessory company Zvelle continues to grow. In addition to launching three new shoe styles over the summer, the label that was founded by Elle AyoubZadeh–the Toronto-based entrepreneur...

All the Ways to Wear is a monthly series where we round up the personal twists the Who What Wear team is putting on one particular item, style, or trend. Whether it’s the trending denim of the moment or the season’s...

So here’s the tea: 2019 was a damn good year for celebrity hair, and thus far, 2020 is following suit. Hollywood heads that have always been draped in long extensions are finally going the way of sleek bobs; folks are...

Copenhagen Fashion Week wrapped for the SS21 season last week – but not before bringing a healthy serving of seasonal style inspo via the streets. From floaty dresses to leather separates that welcome in fall, statement...

When it comes to legit sales, Nordstrom’s Anniversary Sale is one that takes the cake every year. The mega blowout is more or less the shopping event of the season, featuring a smattering of coveted buys with steep discounts. We...