Birla Cellulose showcased its eco-friendly Livaeco collection at Jaipur Times Fashion Week, collaborating with Indoera, Juniper, and Holly Hock.
Tejasswi Prakash, the showstopper, highlighted sustainable fashion.
The collection fused tradition with modernity, using responsibly sourced fibres.
Birla Cellulose reaffirmed its commitment to sustainability, setting new benchmarks in eco-couture.