If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or, as we like to say, “shopped it out”). Whether you’re interested in upgrading your ankle boots, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.
Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!
Below, you will find the most popular fashion pieces under $100 that Who What Wear readers (and, let’s be honest, staffers) actually purchased over the past month along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect not only the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.
Intrigued? We hope so. Keep scrolling to see the 25 most popular fashion items our readers purchased in October, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.
Sign up for The List, where you’ll find exclusive discounts, opportunities to co-create products for our fashion brands, and a central place to manage your Who What Wear newsletters. Additionally, as you “heart” products and authors and “bookmark” articles on our site, they’ll populate in your Favorites list. As we roll out new features, you’ll always be the first to know.
New Yorkers know that it is impossible to have too many black turtlenecks.
Comfortable, oversize poplin shirts are a wardrobe essential for those of us who have transitioned to full-time remote work.
This surprise top seller is back for the second month in a row! The thermal material makes it both stylish and comfortable for fall.
Off-the-shoulder styles are definitely on-trend with Who What Wear readers.
Gotta love a slouchy cardi.
This long version looks cozy, too.
This chic black sweater is back on the list for the second month in a row. We love how it’s styled with white lug-soled boots.
Another repeat favorite! This polo knit is pretty in baby blue, too.
We’ll be trying this slightly oversize fit in pink.
Have you gotten into the vest trend yet?
Tie-belt coats are a good way to transition from crisp fall weather into blustery winter winds.
Go ahead and put on that power blazer.
Neutral suiting has never looked so chic.
This looser, straight-leg fit is gaining momentum with the fashion set.
This straight-leg style in a dark wash is super flattering, and it was a top seller in September, too.
If you’ve been wanting to test-drive wide-leg denim, then you’re in luck. This pair has excellent reviews.
Another repeat favorite, faux-leather pants are definitely here to stay.
Yep, faux-leather pants are officially becoming a wardrobe staple.
Editor pro tip: always air-dry 501s.
Okay, these just look ridiculously comfortable, right?
BRB, purchasing this entire look.
How cute is this clutch?
These Chelsea boots were a top seller during Nordstrom’s Anniversary Sale and continue to be a hit at full price.
Readers are racing to add these sneakers to their shopping carts.
Fluff yeah, these slippers are finally back in stock!
