Reliance’s Ajio has launched ASOS exclusively in India, offering over 3,000 curated options, including ASOS Design, ASOS Edition, ASOS Luxe and Miss Selfridge.
Ajio plans to expand the range to 20,000 options over the next year.
Vineeth Nair and José Antonio Ramos highlighted the partnership’s potential to meet the demand for international fashion in India.