“Cold Girl” Makeup Has Made Its Official Return—5 Fresh Takes on the Viral Trend

“Cold girl” makeup was a hit on TikTok last winter, and now that we’ve had our first snowfall of the season here in the Northeast, creators have resurfaced the trend. To copy this look, you’ll want to start with a generous sweep of blush on your cheeks and nose to replicate the natural flush you get from being in the cold. Next, apply an icy highlighter on your cheekbones to resemble glistening snowflakes. And for frostbitten lips, add some color to the center of your lips, and then diffuse it outwards with your finger. Easy enough, right? Keep scrolling to see five takes on this trend that you can re-create whether you’re hitting the slopes, attending a holiday party, or sipping hot cocoa by the fire.

Flushed cheeks and hydrated lips are so fitting for a day on the slopes. Don’t forget to protect your skin from the elements with a moisturizer and sunscreen.

Kick-start your day with this refreshing cleanser. Glycolic acid and vitamin C give you bright, radiant skin.

We all get chapped lips this time of year, and this lip balm is the remedy. It’s packed with a medley of plant-based emollients including shea butter, coconut oil, and vitamin E.

Before you apply any makeup, put on sunscreen to ensure your skin is protected from the winter elements. I recommend this one because it has a silky texture and zero white cast.

Blush sticks are super versatile—you can apply them on your cheeks, lids, and lips. I recommend applying this in a “W” shape across your cheeks and nose for a windburned, cold-girl look.

This affordable moisturizer is a hidden gem.

Achieve the most beautiful wintry glow with this pearlescent highlighter.

Make “cold girl” makeup feel more glam with doll lashes and a plumped-up lip.

Pre-party glam calls for this mask. It provides a flawless canvas for your makeup.

I’m in love with this blush. The high-impact pigment and seamless matte finish rival my high-end blushes.

You have to see the before-and-afters of this product—they’re kind of unbelievable.

Fluttery, doll-like lashes are always a part of my makeup look, especially for parties. This drugstore mascara is my go-to.

Liquid lipsticks are in their comeback era. The whipped, airy texture gives you a smooth and blurred matte finish.

A high-quality setting spray ensures that your party makeup lasts. TikTok star Alix Earle recently raved about this one, so it’s obviously going in my cart.

Glass skin is inevitable with this viral snail mucin serum. Don’t worry, though—it’s not as scary as it sounds.

Instead of “latte” makeup, why not try “hot chocolate” makeup for winter? Use a milk-chocolate-colored bronzer, and finish the look off with nude lipstick or delectable brown gloss.

The best drugstore bronzer, point-blank. If it’s not a part of your makeup collection yet, now’s the time to get it.

These best-selling glosses come in an array of decadent shades. I would recommend Butterscotch, Brownie Drip, Salty Cocoa, and Spiked Toffee for “hot chocolate” makeup. It’s no surprise that they all smell divine.

Consider this iconic liner a nonnegotiable whenever you apply lipstick—you’ll see the difference it makes.

I’m constantly reaching for this cult-classic lipstick. The shades Mink, Bare It All, and Nude Fury are my top picks for this look.

If you’ve been looking for the best everyday moisturizer, this is it. The blend of vitamin E and algae extract provides weightless hydration that’s nourishing enough for the winter.

Add a pretty pop of color with this bronze terra-cotta blush. Also, how gorgeous is the rose embossing?

A stick is the easiest way to apply bronzer. This creamy formula glides on super smoothly, and I love that it also has a cream highlighter on the other side to add some luminosity.

A shimmery, snowflake-inspired look is perfect for a day out in the cold. Frosty eyes and cheeks reflect the snow when the light hits, and a hydrating tinted balm provides moisture and a pop of color.

Soft and dewy lips are possible in the winter thanks to this balm.

Restore parched skin to bouncy, luminous perfection with this nourishing cream.

I can’t get enough of this shimmery pink lip tint—and its sweet, nostalgic jelly-bean flavor.

An icy-vanilla highlight is my go-to for the winter.

Line your waterline with white liner for a striking, wide-awake look. I also like to pop some on the inner corner of my eye and brow bone.

This blush melts into your skin and imparts the most beautiful natural flush. Also, how cute is the name?

I adore this lip balm’s elegant, ultra-luxe packaging, but the formula is what has my heart. I’m reaching for the classic cherry red to replicate frostbitten lips.

A hydrating gel mask is just what skin needs after spending the day outside. This one is only $15.

If you’re having a lazy day inside but still want to wear “cold girl” makeup, try this super-simple look. Focus on blurred skin, pink blush, and a glossy pout.