The European B2C e-commerce sector grew by 3 per cent in 2023, with turnover rising to €887 billion (~$965 billion).
However, regional disparities persist, with Western Europe seeing a 1 per cent decline, while Southern and Eastern Europe grew by 14 and 15 per cent.
Challenges include inflation, uneven technological adoption, and competition from non-EU players.
However, regional disparities persist, with Western Europe seeing a 1 per cent decline, while Southern and Eastern Europe grew by 14 and 15 per cent.
Challenges include inflation, uneven technological adoption, and competition from non-EU players.
