Because I spend so much time studying runway collections, both current ones and those in the archives, it’s not an easy feat to fool me into thinking a fast fashion piece could be designer. Nine times out of ten, even when I’m just looking at pictures online, I’ll be able to spot the differences between a $1,000 piece and a $10 one in milliseconds. On very rare occasions, though, certain items will stump me, which is exactly what happened when I scrolled through H&M just this morning.
From tweed lady jackets and ribbed knit tops to drapey body-con dresses and tailored separates, the contents of H&M’s new-arrivals page, which I meticulously scanned for hours today, turned out to be some of the best, most elevated that I’ve seen in ages, especially given that fact not one of my favorites from the bunch costs more than $135 (and some start at just $15). Below, mosey through 30 pieces that genuinely had me thinking I needed glasses after looking at the prices—that is how expensive they appeared.
Saint Laurent’s fall collection has me wanting to invest heavily in silky, low-cut tanks.
I’m predicting a major comeback for oversize sunglasses after years of barely-there shades.
I’m a bit obsessed with getting the Alaïa look, so while I save up for the real thing, this chic $26 alt is more than doing the trick.
This is far from any old boring sweater.
I don’t know about you, but I’m getting major The Row vibes from this look.
Tweed ballet flats? Yup, I need.
The lace on this dress is too pretty.
The perfect shoulder bag—found.
Consider me this shade of gold’s biggest fan.
The texture on this jacket is next level.
Stella McCartney’s spring collection featured the chicest asymmetric skirts and I’ve been in love with the trend ever since.
A wardrobe staple.
This is the kind of dress you can throw on with anything and look incredible.
Not all tote bags are boring.
Anything with ruching and draping is a yes in my book.
Hello, gorgeous.
Please take my word for it and buy this knit cardigan before it sells out and you spend the rest of your life thinking about it.
A necessary addition to your shoe collection.
The tailoring on this top makes it look so pricey.
A dress this good deserves an extra zero, though I’m more than happy to keep it off.
To be worn with just about anything.
Feel free to wear this top and skirt together or separately. Shop the matching Lace Skirt ($58).
These are very good.
Comfort and style came together for these ones.
A good tank top will work wonders for your summer wardrobe.
Always say yes to stripes.
The fit of this blazer is impeccable.
It’s the buttons for me.
No straps, no problem.
And you can never go wrong with a big, baggy sweater.
