Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to your cart at this very moment.
Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
Stylish French girl Nawel Moummad told us that she loves Ole Henriksen’s Truth range. The Truth Serum is packed with vitamin C and collagen to combat dryness and dullness.
Take a look at just about any fashion girl’s beauty stash and you’ll probably find a bottle of Vintner’s Daughter’s Active Botanical Serum. With 22 botanicals and 60-plus bioavailable nutrients, it’s a do-it-all treatment that targets wrinkles, firms the skin, stimulates cell turnover, calms, and soothes.
Hollywood’s and fashion’s favorite esthetician Shani Darden has her own line of incredible products, including her popular retinol formula. It also contains lactic acid and apple fruit extract to reduce the appearance of wrinkles, dark spots, and blemishes. Payer says, “I’ve tried other retinols before and my skin freaks out, turning into a red, flaky mess. That’s never the case with Shani Darden’s miracle retinol serum. If your goal is to minimize lines and dark spots, they don’t stand a chance against this.”
Dr. Barbara Sturm’s products have some very loyal fans. Fashion girl Juny Breeze says the lip balm is her favorite: “It’s deeply hydrating and it also has a glossy effect depending on how much product you use. I sometimes use it as a lip gloss over my lipstick.”
The newest product from the popular brand is so gentle yet powerful. It contains milk oil to melt away makeup and white leaf tea water to support the skin’s moisture barrier.
Fashion girl Lina Ose says she loves Sunday Riley products. She uses the vitamin C cream in the morning and the Luna sleep oil at night. The C.E.O. formula contains ingredients like vitamin C, lime pearl extract, bisabolol, exopolysaccharides, and turmeric to leave skin brighter and protected against pollution.
Sunday Riley’s sleeping oil is infused with retinol, plus blue tansy, German chamomile, and licorice. You’ll notice smoother, calmer, and brighter skin overnight.
One of the OG fashion influencers Tina Craig founded U Beauty, and fellow fashion girls have fallen in love with the brand, including some Who What Wear editors. The Resurfacing Compound works to brighten, renew, and tighten skin in less than a week. Senior editor Allyson Payer says, “I love a lot of things about it, but what I love most is that using it basically eliminates the need for any other skincare products. It is pricey but a little goes a long way, and your skin will be as clear and glowing as it has ever been.”
French fashion girl Claire Most told us Ilia’s mascara is her favorite: “It makes my lashes so long and voluminous. Plus, there are no flakes!” The clean product is also formulated with nourishing ingredients like keratin, shea butter, and beeswax.
Charlotte Tilbury products are definitely beloved by the fashion set. Associate beauty editor Courtney Higgs says you’ll have everything to create the perfect pout with this set that includes the brand’s Lip Cheat Lip Liner, Pillow Talk Lipstick, and Lip Bath.
This is another one of Higgs’s absolute favorite products. “Any time I’m asked about my favorite foundation, the person on the other end of that question gets an earful about this lightweight one by Ilia,” she says. It gives her skin a glowy, natural finish.
Beauty editor Erin Jahns is impressed with makeup artist Patrick Ta’s new beauty products, particularly the hydrating mist. “The mist itself is so fine and refreshing (you don’t feel like you just doused your face with a kiddie sprinkler) and the finish is so dewy and luxurious,” she says. It’s filled with amazing ingredients like rosehip seed oil, black tea ferment, and witch hazel extract, and I’ve been spritzing it whenever my complexion needs a pick-me-up.
Audience engagement editor Jasmine Fox-Suliaman is currently obsessed with Tower28’s Lip Jelly in the color Fear Less. “I was dubious about a purple gloss, but it actually came out a bit more pink/nude on my lips than I expected, and it’s slowly become my go-to gloss to put on before any Zoom call,” she says.
Legendary makeup artist Pat McGrath’s latest product launch is an intense volumizing mascara. A bunch of our editors tried it out and we were all sold by how it made our lashes look. The product brings the volume and length with a weightless formula.
One fall makeup trend we spotted on the runways was bright-red lips, so we can guarantee fashion girls all over will be sporting a bold lip come September. MAC’s lipstick in Shamelessly Vain is a vivid red that’s infused with argan oil for a moisturizing effect.
The scent of patchouli can get a bad rap sometimes, but fashion girls do love it. Editor in Chief Kat Collings is a fan of Le Labo’s Patchouli 24: “I find it to be a rather androgynous scent with notes of leather, smoke, and vanilla. The actual patchouli is very subtle too—nothing like the stereotypical patchouli scent associated with hippies.”
“I can’t leave my house without my perfume! I bought this at the airport a few months ago. I usually never do that, but this ended up being a good decision! It’s super fresh and light, perfect for summer,” Claire Most says of her new fragrance favorite.
Breeze says she completes her beauty routine with a spritz of this Diptyque fragrance. The floral perfume has notes of narcissus, wisteria, jasmine, and honeysuckle.
Byredo is another brand you’ll find on just about every fashion girl’s vanity. Its Gypsy Water scent is a total classic—it’s woody with notes of bergamot, lemon, pepper, juniper berries, pine needles, amber, vanilla, and sandalwood.
This sophisticated fragrance contains patchouli mixed with rose, benzoin, cinnamon, sandalwood, musk, and frankincense. It’s described as sensuous, sumptuous, and baroque, so wear this with confidence. Next up, 18 miracle British beauty products Americans don’t know about.
