Right now it feels like the entire fashion crowd is flitting all over the world on their chic vacations. My social media feeds are absolutely flooded with the galleries the style set is posting of their boat days, hotel room views, and photogenic outdoor dinners, and while I may not be planning an epic vacation anytime soon, you bet that I’m taking notes of all the stylish ones that I’m living vicariously through online. I’ve already outlined where they’re traveling to and even where they’re staying and dining, so now I’m highlighting what exactly is going in their suitcases.
Here, I’m pointing out the best vacation clothing brands that no fashion person would dare forget to bring along. With a slew of fans that include A-listers, editors, influencers, and more, these eight labels are officially defining the cool-girl vacation wardrobe of 2022. Keep reading to discover (and shop) them all.
With a fanbase including Bella Hadid and Dua Lipa, there’s no question that Louisa Ballou has officially reached cult status. Known for her high-saturation tropical prints, cool cutouts, and asymmetrical silhouettes, this is the label outfitting cool-girl vacations worldwide.
Shop the matching Zoey Bikini Bottoms ($149)
Hunza G’s one-size-fits-most fabric pretty much molds to your body, so its no surprise why fashion people are extremely loyal to the comfortable and cool swimsuits.
Although Mirror Palais is based in downtown NYC, a dreamy vacation aesthetic is embedded in its brand DNA. Whether it’s the perpetually-sold-out bikinis or any of the otherworldly dresses (EmRata wore one on vacation in Italy last summer), Mirror Palais isn’t just good for a getaway, it’s an entire vacation mood board.
Serenely minimal and delightfully easy to wear, Matteau has captured—and held—the attention of the fashion set each summer. While the timeless and ’90s-inspired swimwear tends to be the main draw, the label’s airy cotton dresses are not to be glossed over.
