Welcome to peak vacation season. This summer, nobody has been jet-setting more than the fashion crowd. They’ve been busy packing their suitcases for getaways that are each more stylish than the next. As fashion people, we’re always keeping tabs on what they’re packing or wearing for vacation, but we’re equally as aware of where they’re heading. This summer, we know a few key destinations where the fashion set is sure to be—and luxury brands have placed their bets on them.
Across Europe and the U.S., luxury labels from Chanel and Gucci to Jacquemus and Altuzarra have opened doors to an exciting array of seasonal pop-ups. Whether in the charming Cycladic villages of Mykonos or the posh main streets of the Hamptons, consider this your download on the most stylish vacation spots this summer, according to the fashion world. Here, discover the eight luxury shopping destinations where brands from Chanel to Jacquemus host chic pop-up shops.
WHAT: Jacquemus Pop-Up Shop. WHERE: Via Regina, 83, Cernobbio. WHEN: Now through October 16. Earlier this summer, Jacquemus posted a video to Instagram of what appeared to be a massive version of its Le Bambino bag sailing across Lake Como. Naturally, the CGI-manipulated clip quickly went viral and served as the perfect teaser to the brand’s first summer pop-up shop in the posh lakeside hamlet of Cernobbio. The boutique offers exclusive colorways from the brand’s Été collection including canary yellow and natural earth tones.
WHAT: Nanushka Sun Shop. WHERE: Scorpios Bazaar, Mykonos. WHEN: Now throughout the summer. Nanushka has partnered with Mykonos hotspot Scorpios to bring its Sun Shop to the Mediterranean. Filled with playful seashell prints, luxe silk sets, and sunny crochet pieces from the brand’s resort and spring/summer collections as well as a selection of swimwear and sunglasses, the retail outpost is the perfect destination for seaside ensembles.
WHAT: Gucci St. Tropez Store. WHERE: 72 Rue François Sibilli, Saint-Tropez. WHEN: Permanent location. This summer, Gucci is reopening of its newly renovated boutique in the French Riviera. Situated in a classic Saint-Tropez house with a mint green exterior and private garden, the space highlights Gucci’s luggage offering along with ready-to-wear. To celebrate the space, they’ve also collaborated with Loulou Ramatuelle Beach Club to transform everything from the sunbeds to the towels from now through the end of September.
WHAT: Altuzarra East Hampton Store. WHERE: 2 Main St, East Hampton. WHEN: Permanent location. Set in the hamlet of East Hampton just a few short miles away from the designer’s Water Mill home is Altuzarra’s Out East outpost. The sprawling space is an airy and bright mirror to its beachy surroundings and features whitewashed walls and bespoke rattan accents that make its tie-dye dresses and raffia tote bags feel right at home.
WHAT: Loro Piana Summer Pop-Up Shop. WHERE: 2 Rue Victor Laugier, Saint-Tropez. WHEN: Now throughout the summer. Loro Piana has set up shop in Saint-Tropez this summer with a seasonal pop-up boutique and a takeover of La Réserve à la Plage beach club that brings its signature Suitcase Stripe motif to the loungers, cabanas, and more. To complement its beachy digs, the boutique features a curation of the brand’s summer resort collection including swimwear, straw hats, and its handmade linen beach bags.
WHAT: Chanel Pop-Up Shop. WHERE: Nammos Village, Mykonos. WHEN: Now through September 30. Chanel has descended on the heart of luxury shopping destination Nammos Village on the Greek island of Mykonos. Its seasonal boutique occupies a two-floor space that echoes the Cycladic architecture of its surroundings and is home to a selection of ready-to-wear and accessories from the Chanel Coco Beach, spring/summer 2023 and Métiers d’art collections.
WHAT: Diorivieria Pop-Up Shop at the Beverly Hills Hotel. WHERE: 9641 Sunset Blvd, Beverly Hills. WHEN: Now through September 4. Dior has checked in for an extended stay at the Beverly Hills Hotel this summer, reimagining the iconic hotel’s pool with its pink and grey surf motif and an accompanying pop-up boutique complete with Dior surfboards, beach towels, and the Dioriviera collection.
WHAT: FENDI Puerto Banús Boutique . WHERE: C. Ribera, Local 3, Marbella. WHEN: Now through the end of September. To complement the newly opened flagship FENDI Puerto Banús Boutique just around the corner from the resort, the brand has also launched the world’s first FENDI beach club at Puente Romano Beach Resort complete with the graphic stripes signature to the Italian house.
