Generation Z in India wields significant spending power, currently at $860 billion, projected to reach $2 trillion by 2035.
In 2025, their direct spending will total $250 billion, with 47 per cent going towards fashion and lifestyle.
Gen Z drives 43 per cent of India’s total consumption, but only 15 per cent of businesses actively address their needs, presenting a major opportunity.
In 2025, their direct spending will total $250 billion, with 47 per cent going towards fashion and lifestyle.
Gen Z drives 43 per cent of India’s total consumption, but only 15 per cent of businesses actively address their needs, presenting a major opportunity.
