German sportswear firm Puma’s sales up 1.3% to $4.6 bn in H1 FY24

Puma’s H1 FY24 sales rose 1.3 per cent to €4.219 billion (~$4.6 billion).
The Americas led growth at 5.1 per cent, while EMEA sales fell 2.2 per cent.
DTC sales grew 16.7 per cent, offsetting a 3.1 per cent wholesale decline.
Footwear and apparel sales increased, but accessories fell.
Q2 FY24 saw a 2.1 per cent sales rise, driven by the Americas.