MYT Netherlands Parent BV (Mytheresa) will rename itself ‘LuxExperience BV’ following its planned acquisition of YOOX NET-A-PORTER (YNAP), including brands like NET-A-PORTER, MR PORTER, YOOX, and THE OUTNET.
Subject to shareholder approval in March 2025, LuxExperience aims to become a leading global multi-brand digital luxury group, enhancing customer experiences and synergies.