Puma partners with Finnish innovator Spinnova to develop proof-of-concept products using wood-based Spinnova fibre for future Sportstyle collections.
Through a multi-year agreement with Spinnova’s Woodspin Oy, Puma secures fibre volumes, advancing sustainable material innovation.
This collaboration builds on Puma’s efforts, including its RE:FIBRE recycling programme, to promote eco-friendly textiles.