Puma has reported a currency-adjusted sales growth of 9.8 per cent in Q4 2024, reaching €2.3 billion (~$2.4 billion), with footwear up 9.2 per cent, apparel 8.8 per cent, and accessories 14.5 per cent.
Full-year sales grew 4.4 per cent to €8.9 billion (~$9.3 billion).
The company aims to launch the ‘next level’ efficiency programme to target an 8.5 per cent EBIT margin by 2027.