Iconic Aussie brand Bonds is bringing its ‘Made for Down Under’ comfort to the US with a bold campaign starring Robert Irwin and Tkay Maidza.
Known for keeping Aussies comfy for over 100 years, Bonds now offers Americans its hardworking undies, blending cheeky charm with everyday comfort.
The campaign rolls out nationwide across digital, OOH, social, podcasts, and connected TV.