Given the enormous red sale banner on the homepage of H&M’s website, I got distracted during my weekly crawl of the brand’s new arrivals and almost completely forgot to check them out. Luckily, I fought the urge to scroll through the sale for the umpteenth time, because a few clicks away were hundreds of new items that were as close to perfect as a wardrobe item can get—especially when the max price is $100.
This week, in addition to plenty of fresh discounts, H&M dropped a bevy of summer arrivals that demand your immediate attention. So, it’s no wonder that I’ve already texted half of my contact list about them, not to mention wrote this dedicated story. Tube dresses, linen trousers, eyelet tops, minimalist sandals, and more—it’s as if H&M saw my extensive wishlist for the season and said, “Make it.” Before everything inevitably sells out in seconds (but actually, this will happen), scroll down to shop H&M’s newest items.