Welcome toSecond Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
For nearly three decades, the world-renowned makeup artist, beauty titan, best-selling author, and entrepreneur, Bobbi brown, has built a burgeoning beauty empire that transcends time and trends. Brown began her career as a makeup artist in New York City, where she became known for a more natural aesthetic against the highly graphic makeup trends of the time — ultimately marking the beginning of her paving her own path in the industry.
While working as a professional makeup artist, she created a collection of ten natural shade lipsticks, which launched the billion-dollar brand, Bobbi Brown Cosmetics. Over the next 25 years, she was at the helm of the eponymous brand, before deciding to walk away in 2016. During this time, Brown became the ultimate multi-hyphenate exploring her career as an entrepreneur, creative director, author, and more, launching new businesses, including justBOBBI.com, a digital editorial content site, the ingestible wellness brand Evolution 18, the podcast The Important Things, and a boutique hotel in Montclair, New Jersey called The George. As a trailblazer in the industry, Brown accomplished a lot of firsts, from launching one of the first-ever beauty e-commerce websites in 1996 to becoming the Masterclass’s first beauty instructor.
In October 2020, Brown made history again as she made her highly-anticipated return to the world of cosmetics with the launch of Jones Road, a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones. Listen to the latest episode of Second Life to hear how Brown not only built her beauty empire, but also how she plans to continue evolving it.
And keep scrolling to shop some of our favorites from Jones Road.
