Hunter Schafer is the new face of Mugler’s Angel Elixir fragrance
To help unveil the latest star-shaped fragrance in the house of Mugler’s Angel galaxy, the luxury label has tapped Euphoria’s Hunter Schafer to be the new face of Angel Elixir. Schafer’s magnetic aura and loyal Gen Z following attracts a new audience to the iconic Angel line, and her history with the brand (Schafer walked in the SS21 show) makes this partnership a full-circle Mugler moment. 30 years after the original Angel perfume made its debut, the arrival of Angel Elixir introduces an addictive woody and gourmand scent with a top note of pink pepper, a floral fusion of ylang-ylang essence, orange blossom, and jasmine at its core, with a burst of creamy vanilla in the dry down.
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Estée Lauder Canada launches a Canadian-centric campaign targeting the ageless female consumer
Just in time for International Women’s Day on March 8, Estée Lauder Canada has launched a Canadian-focused campaign dubbed “We Are Plenty” that targets the ageless female consumer and features real Canadian women like radio host Leslie Yip, social worker Annieka Francis, and scientist Dr. Joanne Kotsopoulos, who reveal how skincare factors into their multi-faceted lives. The brand is calling upon Canadians to show their support by posting their stories on social media, and for every post that includes #WeArePlenty and tags @esteelaudercanada, a donation will be made to Up With Women/Exponenti’elles, a national charity that assists at-risk women and helps them out of challenging situations and steers them toward a fulfilling career.
Paula’s Choice makes its Canadian debut
Canadian shoppers are far too familiar with the dread of paying duties or making trips to the U.S. just to get our hands on some of our favourite beauty products. Well, the debut of one widely beloved skincare brand at Sephora Canada this week is here to lighten our cross-border beauty load. That’s right, we’re talking about Paula’s Choice! You can now officially purchase five of the brand’s best-selling products (including the viral 2% BHA Liquid Exfoliant) both in Sephora Canada stores nationwide and online.
Chanel launches its Spring-Summer 2023 Makeup Collection
Now that the countdown to Spring has begun (hello, March!), Chanel has unveiled a new Spring-Summer 2023 makeup collection to help get us in the mood. The label has launched a vibrant array of new red-themed products fit for warm weather, including two Les Rouges Yeux et Joues palettes consisting of matte and satin shades — with vivid red pigments that can be used on the eyes and cheeks. For a full face of Chanel, there is also a Baume Essentiel Rouge Frais for further accentuating the cheeks, a new waterproof eyeliner, a “Rouge Grenat” shade of mascara, and two new Rouge Allure Velvet lipsticks to shop. Plus, two chic shades of watermelon and dusty-rose coloured nail polish. After all, who doesn’t love a little luxury beauty?
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