The process of skin ageing and how to slow it down has been the focus of dermatological research for decades. Be it retinol, vitamin c, peptides, vitamin B3 or alpha hydroxyl acids, skincare products and treatments have over the years embraced a series of prominent ingredients considered crucial to slowing down the aging process. Hyaluronic acid is the latest skincare elixir to have caught the imagination of the skincare industry as well as consumers at large. From night creams to anti-ageing serums, hyaluronic acid is everywhere today.