“I had a real wild imagination as a kid”: Alia Bhatt on the inspiration behind her new conscious kids wear brand Ed-a-Mamma Posted by The Secret Butterfly | November 29, 2020 | Fashion News, Indian Fashion | 0 | The actor has unveiled her latest enterprise, Ed-a-Mamma. Alia Bhatt discusses what life like was growing up, why the label stands out and creating a bigger universe