Given how many stories we publish daily, it’s essential that we as editors know our way around all of the big retailers. We each have our own unique time-saving techniques for filtering through thousands of items, allowing us to produce all of the content you see on Who What Wear. My personal go-to method for sifting through product-packed online stores is to focus on brand discovery and then hit up all of the chicest, most relevant brands first. That way, I never have to go through tens of thousands of options. I only really see what I already know will be good.

For a store like Nordstrom, this is especially critical since new items are being added all the time and the sheer volume of pieces is astronomical. The one brand I always type into the search bar first when I’m writing anything having to do with luxe-in-looks-but-not-in-price finds? Sophie Rue. Somehow, the brand, which is also sold on Revolve and keeps prices mostly between $80 and $400, doesn’t get a ton of attention. Hopefully, after you scroll through all of the newest items on Nordstrom from the brand, that won’t be the case any longer.

Scroll down to shop 23 new fall arrivals from my favorite affordable brand at Nordstrom.

It’s giving F/W ’23 Saint Laurent vibes.

What a truly genius LBD.

Yup, I just found the perfect winter coat. 

Replace all of your basic tees with chic bodysuits like this one. I’m telling you—it’ll make all the difference.

Stunning.

Cardigans like this one can be worn in so many different ways—on its own, layered with a tee, tied around your shoulders, the works. 

For work and nights out alike. 

So delicate and chic.

It’s a need not a want. 

Cashmere? Enough said. 

How cute is this polo-neck knit? I think I need it. 

An everywhere, every occasion type dress.

Just do it. You know you want to. 

This nipped-in waist blazer has “buy me” written all over it. 

This dress is almost too easy to style. 

I’ve been searching for the perfect everyday turtleneck and I think I’ve just found it. 

No tucking required.

The corporate look is in. 

And that includes pinstripes, of course.

Love.

Everyone needs one of these.

For all of those winter weddings on your calendar. 

Ruched to perfection.